The bestselling author of It’s Not How Good You Are, It’s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.
Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?
Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?
Paul Arden has become a global business guru on the strength of such radical insights. His first book, It’s Not How Good You Are, It’s How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes – all seeking to revise what we habitually hold as our ‘common sense’.
Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.
Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine.
‘Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn’t, well, common’ Roger Kennedy, Saatchi & Saatchi
Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK’s most successful advertising campaigns – British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.
Author: Paul Arden
ISBN:978010-100-1101
Buy WHATEVER YOU THINK THINK THE OPPOSITE from local sellers. Businessclaud makes it easy to shop online with convenient delivery and a wide range of products to choose from. Trusted by local businesses and individual buyers for quality products and excellent service. We are right here in Kiambu ready to serve you.
Frequently Asked Questions – WHATEVER YOU THINK THINK THE OPPOSITE in Kiambu, Rwanda
🚚 How fast is delivery to Kiambu, Rwanda?
We offer 2‑3 hour delivery within Kiambu for orders placed before 4 PM. Same‑day delivery is available for most suburbs. For remote areas, delivery takes 24‑48 hours.
💳 What payment options do I have in Kiambu?
We accept: MTN Mobile Money, Airtel Money, Bank Transfer, Cash on Delivery. All payments are encrypted and secure. For Cash on Delivery, you pay our rider when the product arrives at your Kiambu address – no extra fees.
✅ Is the WHATEVER YOU THINK THINK THE OPPOSITE genuine?
Absolutely. Every product sold through BusinessClaud is 100% authentic, sourced directly from manufacturers or authorised distributors. You receive a 7‑day authenticity inspection period. If you find any issue, we replace or refund immediately.
🔧 What warranty covers my purchase in Kiambu?
All electronics and appliances come with a 12‑month manufacturer’s warranty. Other products have a 30-day repair/replacement warranty.
🔄 Can I return the WHATEVER YOU THINK THINK THE OPPOSITE if it doesn’t suit me?
Yes – we offer a 7‑day hassle‑free return window from delivery. If you change your mind or the product has a defect, we’ll arrange a free pickup from your Kiambu address. Refunds are processed within 48 hours of pickup.
🏪 Do you offer bulk discounts for businesses in Kiambu?Yes – we serve schools, offices, hotels, and retailers. Email
[email protected] with your quantity and we’ll send a custom quote. Bulk orders often receive
10‑25% off retail price plus priority delivery.
📍 How do I track my order in Kiambu?
Once dispatched, you receive an SMS and email with a live tracking link. Our system shows the rider’s real‑time location on a map.
🗺️ Which parts of Kiambu do you deliver to?
We deliver to every suburb, estate, and village within Kiambu city limits, as well as surrounding rural areas.
📞 How can I reach customer support?Our local support team is available
24/7 via WhatsApp, email ([email protected]), and phone. We respond within 2 hours.
💰 Do you match lower prices from other shops in Kiambu?
Yes – our Local Price Promise: find the same WHATEVER YOU THINK THINK THE OPPOSITE at a lower price from any physical store in Kiambu, and we’ll match it plus give you an extra 5% discount.
🔧 Do you offer installation or assembly in Kiambu?
For electronics, furniture, and appliances, we offer same‑day professional installation at a subsidised fee.
🌱 Is your packaging environmentally friendly?
We use recycled cardboard and biodegradable fillers for all deliveries. You can return the packaging to our rider for reuse.
📧 Still have questions about WHATEVER YOU THINK THINK THE OPPOSITE in Kiambu, Rwanda? Email
[email protected] – our local team responds within 2 hours, 7 days a week.
