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MARKETING AS STRATEGY in Nairobi

MARKETING AS STRATEGY in Nairobi

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Available from local sellers in Nairobi, with convenient delivery and a wide range of products to choose from. CEOs are more than frustrated by marketing’s inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set–geared toward customer focus and market orientation–has gained m
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