Businessclaud Books Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights Book By Joanne Rodrigues

• Behavioral Focus: Focuses on using data to model and shape human behavior, rather than just making baseline predictions.
• Multidisciplinary Approach: Integrates advanced qualitative, statistical, and machine learning tools with deep knowledge of demographics and sociology.
• Advanced Causal Inference: Explores causal effects through quasi-experimental designs like regression discontinuity and uplift modeling, moving beyond basic A/B testing.
• Practical Implementation: Provides step-by-step guidance on running analyses in the R programming language, with sample code available for real-world application.
• Strategic Metric Design: Teaches how to build more effective metrics and KPIs by contextualizing individual behavior within broader social environments.

1 book